ECommerce REDESIGN PROJECT
An established ecommerce development agency in Brooklyn needed to improve its website's UX. The owner knew the strength of the agency was its technical work with brands such as Budweiser, Starbucks, and The Wall Street Journal.
UX Designer, UX Researcher
Since I was speaking at WordCamp Atlanta anyway, it was the perfect chance to conduct a usability test of the current Command C website with ecommerce shop owners. (Photo below is courtesy of Kari Leigh Marucchi of Found Art Photography.)
Actions on this project
User research (5 Second Testing)
COLLABORation WITH VISUAL DESIGNERS
UX design recommendations
The new website design, seen below, featured a prominent call-to-action to drive visitors to the work samples area. I also tested, adjusted, then retested the messaging on this page through usablityhub.com to ensure viewers correctly understood what the company offered. A strong third-party testimonial was placed "above the fold" to support the company's expertise.
- 67% increase in website visitors to the “Work” area of the website
- 135% increase in visitor traffic to the contact page after viewing “About” or “Work”
- Helped Command C reach its highest revenue ever in 2016