I’m on a mission to connect people. . . online.

I help businesses, non-profits, and universities find, attract, and help their target audiences. As a user experience professional, my skills are broad, but my specialties are: 

  • planning and conducting user research
  • analyzing web or app metrics
  • creating personas and user journeys
  • sketching/wireframing designs and user flow
  • developing content strategy 

My work can include online and offline communication planning for a consistent and positive user experience. I often work for agencies and design/development teams. I’m able to see the big picture while also digging into the details. I’ve worked on projects for both tiny tech startups and big organizations such as the Bill & Melinda Gates Foundation.

I recently wrote a fun book on content strategy!  The Zombie Business Cure: How to Refocus your Company’s Identity for More Authentic Communication offers real-life examples and practical tips.

You can check out my profile on LinkedIn to see what others say about me. 

I participate in these professional groups to contribute to my industry and stay current:

• Teacher, Girl Develop It Raleigh/Durham
• Co-Organizer and Co-Founder, Ladies that UX Durham
• Co-Author, Best Practices Handbook, Content Strategy Alliance
• Member, Triangle User Experience Professionals Association (UXPA)

 

Speaking / Teaching

Here I'm explaining what makes for a great hero image on a website, using this stylish cat on the CatScarf website as an example. "Top Strategies for Better Photography on Your Website" was presented at WordCamp Atlanta 2015.

Here I'm explaining what makes for a great hero image on a website, using this stylish cat on the CatScarf website as an example. "Top Strategies for Better Photography on Your Website" was presented at WordCamp Atlanta 2015.

I enjoy speaking and teaching about UX and content strategy. Following are upcoming and/or recent events.

2017

  • EdUI, September 2017
  • Content Marketing World, September 2017
  • Girl Develop It: Intro to UX, May 2017
  • NCCASA Conference, May 2017
  • High Five Conference, March 2017
  • Girl Develop It: Guerrilla Usability Testing, Feb. 2017

2016

  • Girl Develop It: Intro to UX, November 2016
  • edUi Conference, October 2016
  • WordCamp Raleigh, September 2016
  • UNC-Chapel Hill, September 2016
  • NC Tech for Good, June 2016
  • WordCamp Atlanta, March 2016
  • High Five Conference, March 2016
  • Girl Develop It: Intro to UX, March 2016
  • McGill University, January 2016

2015

  • Duke University Innovation Co-Lab, November 2015
  • Lavacon New Orleans, October 2015
  • NC DevCon, September 2015
  • Raleigh Web Design Meetup Group, September 2015
  • WordCamp Asheville, July 2015
  • NC Tech for Good, June 2015
  • Digital Marketing for Business, May 2015
  • WordCamp Atlanta, March 2015 (See video here)
We brought Melissa to our conference to speak on usability practices and content strategy. Not only did she skillfully incorporate examples, but she customized the main points of her talk to our niche audience drawing illustrations from relevant industries and nonprofits. Her vibrant energy and stage presence kept attendees enthusiastically engaged as she covered a tremendous amount of material.
— Jessamyn Jade Rubio, Web Project Manager and Co-Organizer, Lilly Websites Consultation
Thank you for your wonderful presentation at WordCamp Atlanta. It was extremely helpful and added significant value to the conference from my perspective.
— E.J. Rabell, Jr., Chief Financial Officer, Rabell Creative
I REALLY enjoyed Melissa’s session. Her presentation was fresh and interesting, and her speaking style was engaging and energetic! I really enjoyed hearing her speak and hope to hear her again in the future.
— Conference participant on evaluation form, Penn State Web Conference 2014