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      <image:title>Portfolio</image:title>
      <image:caption>Above is an example page from the UUMC communication plan. We determined five primary communication goals with associated objectives, metrics, strategies and tactics.</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Sample of the detailed content audit spreadsheet for the Sanford School of Public Policy</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Desktop of web browser with the Sanford School of Public Policy website on it</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56bff7667da24fee23d6af94/1490667278151-WSX1ZOV49D7H433ALS7X/Research+Plan+Goals</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Page from our research plan, reflecting our goals for this project</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sample of spreadsheet with research notes with some colored highlights reflecting coded items of interest.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Opening screen of this civic engagement app with photos of statewide leaders in NC and text that says “Meet Your Leaders.”</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Screen design showing percentage ratings from organizations that focus on energy and a button to “Add Your Views”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56bff7667da24fee23d6af94/1491013869338-HW3ACE6DLWNJGBSLHDMB/An+example+page+of+the+report+recommendations</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Example page from the research report for the client with a screenshot on the left and commentary on the right</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Here's what a communication stages (a.k.a. conversation architecture) document looked like for The Louisville Institute.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sample page of a wireframe, showing content and annotations to the right</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Before image of the IIPSC website</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>An image of the IIPSC responsive and redesigned website</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Sample of a persona our team developed for this project</image:caption>
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      <image:caption>Desktop with the browser showing the NCSSM website on it</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>A photo from usability testing the Command C website with a small business shop owner at WordCamp Atlanta.</image:caption>
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    <image:image>
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      <image:title>Portfolio</image:title>
      <image:caption>Here's an "above-the-fold" desktop wireframe template for an interior page of the agency website.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56bff7667da24fee23d6af94/1490745739517-FP2AI35W1Q5Q0MSIT4QX/Screenshot+of+Command+C+Homepage</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Desktop with the Command C website up</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Screenshot of the Mural board for our workshop with colleagues around the U.S. We evaluated 17 voices and whittled them down to 3 options to be tested in another workshop with students and with the general public.</image:caption>
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      <image:caption>We conducted intercept concept testing on the National Mall in DC. Many people were happy to talk with us once they realized we didn’t want money. (Hide the clipboard!)</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>The clipboard, conversation, and 988 script used for user testing. We had participants circle words that were unclear to them and asked them how they defined certain words.</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>The podcast Radiolab featured our 988 work in this episode and recreated some of our research on music on the streets of NYC - with the same results. Listen to it here.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Throughout this project, we researched members of the public in both urban and rural areas as well as specialty populations such as LGBTQI+ and Tribal Nations.</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Taking notes during a research session on the prototype and potential names at a federally qualified health center during round 4 of research in Los Angeles, CA.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>I introduce the team of designers and researchers to the Rainbow Spreadsheet (developed by Tomer Sharon while at Google). It allows for quick analysis and synthesis of results and we used it throughout the 6 rounds of qualitative research.</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Example of a low fidelity prototype used for testing</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>The White House shared the final website on social media as well. The website was designed mobile-first, and it continues to be iterated on and expanded by SAMHSA staff members.</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-04-07</lastmod>
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    <lastmod>2026-04-10</lastmod>
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      <image:title>Blog - What Happens Tech People Talk with Other Disciplines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.melissaegg.com/blog/the-trauma-informed-skills-you-already-have</loc>
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    <lastmod>2026-04-06</lastmod>
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      <image:title>Blog - The Trauma-Informed Skills You Already Have - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.melissaegg.com/blog/your-website-might-be-hurting-people-how-to-fix-that</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Blog - Your Website Might Be Hurting People. Fix That. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Your Website Might Be Hurting People. Fix That. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-02-24</lastmod>
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      <image:title>Blog - Career Ideas for UX Designers/Researchers - Make it stand out</image:title>
      <image:caption>See the general title that 200+ of us held – “Digital Service Expert”</image:caption>
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    <lastmod>2025-12-12</lastmod>
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      <image:title>Blog - Civic Tech Thoughts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Civic Tech Thoughts - Make it stand out</image:title>
      <image:caption>Screenshot of the findsupport.gov website from SAMHSA</image:caption>
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    <lastmod>2025-02-18</lastmod>
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      <image:title>Blog - Resources for UX Y'all 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-08-27</lastmod>
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    <lastmod>2024-03-15</lastmod>
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    <lastmod>2023-09-09</lastmod>
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      <image:title>Blog - Resources for NAATW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Meme with a white cat and a stuffed animal cat that says "Oh look, we have a copy cat here"</image:caption>
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      <image:caption>Here's a screenshot of the current North Carolina Coalition Against Domestic Violence homepage. We are addressing the UX issues and also thinking about survivor-sensitive features. A grant from the staffing agency Aquent makes this possible!</image:caption>
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      <image:caption>These are the two Krav Maga Teachers I know - Molotov and Jaimie. They are no joke! Both are demanding but caring.</image:caption>
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      <image:caption>Steve Krug kindly plugged my usability workshop with Julie Grundy of Duke University. He then joined us as a helpful participant!</image:caption>
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      <image:caption>Logo for College Soccer Weekly, the website I wrote for in 1996</image:caption>
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      <image:caption>Screenshot of my sentences run through the Hemingway Editor app online. These sentences are at Grade 18 reading level and difficult to read.</image:caption>
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      <image:caption>View of the IBM article text put through the Hemingway Editor. Most sentences are highlighted in red because they are considered "very hard to read"</image:caption>
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      <image:caption>Melissa Eggleston headshot, brown hair, big smile looking up to camera</image:caption>
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      <image:caption>Learn about my work on 988, the U.S. national suicide hotline, on this episode of Radiolab.</image:caption>
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      <image:caption>Check out my LinkedIn Course on Trauma-Informed Design with Dr. Carol Scott! You may be able to access the LinkedIn Learning platform through your local library or a university.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Melissa speaking about civic technology at the UX Y’all conference in September 2024.</image:caption>
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