PUBLIC Policy School REDESIGN
The Sanford School of Public Policy at Duke University needed expert help with a website redesign when a key staff member abruptly left. Our process together took about 6 months.
But in the end, not only did they have a great looking and responsive website, they also had a complete website inventory with goals for each section of the website (see below). I spent significant time on the front end listening to stakeholder needs and formalizing them as goals. This led to much easier content decisions and more clarity on content governance.
Content Strategist, Content EDITOR, CONTENT CREATOR
Actions ON THIS PROJECT
Stakeholder interviews and analysis
Content inventory and audit
Content development and editing
Heuristic UX review of design comps
Management of other content vendors
This content-heavy site was reorganized and streamlined to better meet target audience needs. A screenshot of a new page I developed for potential MPP students is below.
- Documented goals and message architectures for each program area
- Revamped 75+ pages of content to speak directly to the needs of the target audiences
- Launched successfully on time due to my efficiency and organization
- Developed a survey to establish baseline metrics for user satisfaction and to find areas for future improvement