The Zombie Business Cure Book Available NOW

So happy to announce that my book is out now! You can buy it at Amazon here!

Do you know an organization whose communication is lifeless or indistinguishable? The Zombie Business Cure can help. 

The book covers:

  • content strategy
  • communication planning
  • some UX case studies

It's full of practical tips! It can help whoever is managing communication for an organization (or aspires to do so). This might be a:

  • small business owner
  • non-profit executive
  • marketing or public relations professional
  • business or communication student

Do you know someone who it might be able to help? If so, maybe you could buy a copy as a gift. 

The Zombie Business Cure Book Coming Early 2017

Cover of The Zombie Business Cure book

I'm happy to share with y'all that the book I've been working on for the last two years will be out in stores in early 2017.  I'm currently finishing up the last chapter with my co-author and friend, Dr. Julie Lellis, a professor of strategic communication at Elon University. 

Our book helps small business owners and communication professionals in larger organizations to be more mindful and authentic in their communication. 

We include case studies and examples in the book of organizations such as:

  • Starbucks
  • Buffer
  • Lululemon
  • Allstate Insurance
  • The Unipiper
  • Nat's Hard Cider
  • Duke University Lemur Center
  • Meals Plus
  • and many more!

This will be a short blog post as I'm so tired of writing already. I'll keep you posted as the book becomes available.

Thanks to everyone for their support!

Great Infographics Book

I'm an avid reader of both fiction and non-fiction. I'll take a book over television, movies, or games any day. Right now one of the books I'm really enjoying is The Functional Art: An introduction to information graphics and visualization. It's written by Alberto Cairo, one of the folks who attracted me to graduate school at the University of North Carolina School of Journalism and Mass Communication. (Now he's moved on to the University of Miami). I didn't have the chance to learn directly from Cairo as he was on leave when I was at grad school, so I wanted to check out his book.

The Functional Art Book cover

What I'm really liking (and I'm only on p.80) are the practical examples he offers from his own career. He also offers context and history about the field of infographics - for example, explaining the stark differences between Nigel Holmes and Edward Tufte. These two men have influenced infographics and data visualization greatly, and I was fortunate to hear both of them speak live in 2008 (not together, I can't imagine that would happen). There is value in both of their perspectives.

This book really seems to provide a nice lay of the landscape to someone new to infographics as well as some really practical direction. It has reminded me of things I forgot from my coursework already. I haven't dug into the instructional DVD yet.

My favorite quote of the book so far:

" . . .graphics should not simplify messages. They should clarify them, highlight trends, uncover patterns, and reveal realities not visible before." 

I'm looking forward to reading more.