Here is a PDF of slides from my talk Go Go Bananas with Research: How UX Research Can Better Your Marketing (and Even Change Your Business Model). It's possibly the longest talk title ever!
Books recommended and referred to:
- Just Enough Research by Erika Hall
- The UX Team of One by Leah Buley
- Rocket Surgery Made Easy by Steve Krug
- Don't Make Me Think, 3rd Edition By Steve Krug
- The Zombie Business Cure by Melissa Eggleston and Julie Lellis